Our Mission:

To fuel your fire with the best coffee on earth.

At Made Like Iron, we are singularly focused on producing one product…our world-class rich and smooth Special Reserve Coffee. It’s a sustainably farmed, artisan coffee that is harvested, roasted and packaged on Hawaii’s Big Island. Our farm, located in the Ka‘u District near Volcano National Park, was voted Coffee Farm of the World in 2010.

Made Like Iron Special Reserve is a single-origin coffee that grows at the ideal elevation of 2,000 feet in lush volcanic soil. Hawaiian sunshine and cool breezes combine to produce our award-winning beans. We only pick the red, ripe coffee cherries and carefully handle it at every step. We roast to order in micro-batches of less than 20 pounds so we can protect the exceptional flavor profile, described as: “brown-sugary sweetness with citrus and floral notes”. You’ll notice our beans are medium brown and dry with no oily sheen, the sign they are perfectly roasted – the coffee essence is still in the bean.

The result of this highly curated, hand-made process is Made Like Iron Special Reserve.

Perfect for espressos, lattes, cappuccinos, or as a straight brew, it can be enjoyed in any form – hot or cold. Our coffee has earned a 93/100 rating from Coffee Review, the world’s leading independent coffee rating service (the equivalent to Wine Spectator for fine wines).

We launched our company in October 2016 as the Official Athlete Village Sponsor of the Ironman World Championship in Kona, Hawaii where we served thousands of athletes, their families and spectators. Now we ship Made Like Iron Special Reserve Coffee all over the world.

We believe that the same warrior spirit that drove the Ali‘i to paddle thousands of miles across the Pacific Ocean from Polynesia to discover the Hawaiian Islands is inside of all human beings. That spirit, captured in the Hawaiian proverb: “Kulia i ka nu‘u” which translates to “Strive for the summit”, is what drives us to produce the best coffee on earth, day in and day out.

We hope you enjoy drinking our coffee with friends and family as much we enjoy making it for you.


Tom O'Brien
CEO & Ironman


Recent Update

Made Like Iron, CEO Tom O’Brien was featured on the TeamHotShot.com for his race at Ironman 70.3 Hawaii

Made Like Iron Coffee


What’s Kaʻu coffee? In short, it is the richest, most exquisite coffee produced on the planet. Grown exclusively in the Kaʻu region of the Big Island of Hawaii, this single-origin coffee grows at the ideal elevation in volcanic soil. The result is an exceptional flavor profile of brown sugar sweetness with floral and citrus notes. Blended for optimal versatility, Made Like Iron Special Reserve is perfect as an espresso, latte, cappuccino, or a straight brew – hot or cold.

Small Region. Big Flavor

Kaʻu, the southernmost region of the Big Island of Hawaii, is famed for its active volcanoes, black sand beaches, and excellent coffee-growing climate. Located on the southern slope of the Mauna Loa volcano, these select coffee fields are planted in rich volcanic soil at an elevation between 1,600 and 2,500 feet. Bright Hawaiian sunshine and cool Pacific breezes combine together to produce award-winning coffee beans.

Hand-Selected and
Roasted In Small Batches

Each bean that produces our Made Like Iron Special Reserve is harvested by hand and slow-roasted in small batches at a medium temperature. This brings out a smooth, rich flavor that never tastes bitter or over-roasted. Orders are individually packed directly after roasting and immediately shipped for maximum freshness. You’ll notice the beans are “dry” with no oily sheen: the sign of a perfectly roasted bean.

Partners in Grind

Made Like Iron Special Reserve is grown and roasted by the award-winning team at Rusty’s Hawaiian. Their sustainable, family-owned farm in Pahala on the Big Island of Hawaii is the key source of our premium coffee. Founded by legendary coffee grower Rusty Obra, we salute Rusty’s continued commitment to producing the finest coffee available anywhere.

Rusty's Hawaiian, Coffee Review 93 points 2014


Made Like Iron's worldwide launch was in Kona, Hawaii in 2016. As the Official Athlete Village Sponsor of the Ironman World Championship, Made Like Iron served up our Special Reserve coffee at the Athlete Expo October 2nd – 8th, 2016. Athletes and their families from around the world bought iced coffees, hot coffees and hundreds of bags of our WHOLE BEAN and GROUND COFFEE. We get orders from Europe, Asia, South America and all across the United States. Mahalo to all of our customers! We love roasting each bag to order and shipping you the freshest, best-tasting coffee in the world.